British Airways UnGrounded

It was back in March that we first brought up the subject of UnGrounded, a British Airways innovation bringing together 100 tech¬†luminaries on a flight from California to London. Rather than just flying them to yet another conference, the novel idea of UnGrouded¬†is to use the flight itself as a temporary “innovation lab in the sky” during which the various company owners, funders, innovators, academics and journalists can get together and discuss ways of connecting what they do, and what they can do in the future, with the needs and aspirations of less developed parts of the world.

As Britsh Airways work towards the first such UnGrounded flight later in June, they have released this video featuring contributions from just a few of those involved.

One Response. Have your say.

  1. Bob says:

    Interesting. I guess they could then study the effects of altitude on the creative process!!

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