British Airways launches interactive billboards in Piccadilly Circus

Almost, but not quite, Minority Report style advertising..

British Airways has unveiled interactive digital billboards that sense when one of their planes fly overhead. The billboards, currently located in Piccadilly Circus and Chiswick, show a child on the billboard which stands up and points at aircrafts as they pass while the screen displays information about the aircraft, such as the kind of plane it is and where it has flown from. The adverts were developed by Ogilvy 12th Floor.

“We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be,” Abigail Comber, the head of marketing at British Airways said.

However, for more personal interaction have a look at these, in Sydney.. not quite reading your eye ball yet..

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