British Airways has come out as the top airline in the Consumer Superbrands list for 2013 and second overall in the Business Superbrands list, both times beating its long-time competitor, Virgin Atlantic.

The Superbrands study reflects on the airline’s reputation for ‘iconic advertising’ and the huge success of its Olympic ‘Don’t Fly’ campaign which attracted almost 6 million views online. Industry magazine ┬áPR Week hailed the latter as the ‘most impactful Olympic campaign’.

Heathrow airport also came out of the report with praise, proving perhaps that the much aligned operator has finally turned the corner and can finally call itself a world-class global hub to compete with the likes of Dubai, Singapore & Hong Kong.

Heathrow Terminal 5